Google just announced their agreement to acquire the mobile display advertising company AdMob. This is an extremely important acquisition for Google. With the increase in mobile search over the last two years, Google looks to be positioning for the future.
Google created quite a stir on Wall Street last week with the release of its Android based navigation app. The announcement hammered the stock of the two biggest GPS firms Garmin and Tom Tom. The GPS navigation sector has been a high flying one recently, with prices to match.
We are all very familiar with Google Ads, but have you heard of Google TV Ads? Google TV Ads is a flexible, all-digital system for buying TV advertising. You can launch your own TV advertising campaign in minutes, just by using the AdWords interface. Google offers national targeting through their partnerships with Dish Network, Bloomberg TV, and NBC Universal.
Google's newest method for crawling your websites, is to use your RSS/Atom feeds to discover new page URLs.
Google found the RSS/Atom feeds far surpass Google's traditional crawling method in speed and accuracy. Google traditionally follows links from one source to another in a spiderweb fashion discovering and indexing new URLs as it crawls through the pages.
Google Reader has just come up with a magical solution for those of you who need to constantly check your news feeds and have just a few minutes to do it. You no longer have to shuffle through chronologically listed feeds.